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Finding employees in very tight labor markets like Medical Aesthetics.

Updated: Oct 3, 2023

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In a tight labor market, employers often need to "think laterally" and be creative in their approach to attract and retain talent. Here are some strategies that employers can consider:

· Expand the talent pool: Instead of relying solely on traditional hiring methods, such as posting job ads, explore alternative sources for finding qualified candidates. This could include reaching out to industry-specific organizations, attending job fairs, partnering with educational institutions, or leveraging online platforms and social media to connect with potential candidates and using professional recruiters with a track record of success in your industry.

· Develop internal talent: Look within your organization to identify employees with potential for growth and development. Offer training programs, mentorship opportunities, and career advancement paths to nurture and retain existing talent. This not only boosts employee morale but also fills skill gaps with individuals who already understand your company culture and values.

· Flexible work arrangements: In a competitive labor market, offering flexible work arrangements can be a significant attraction for candidates. Consider options like remote work, flexible hours, compressed workweeks, or part-time positions. By providing work-life balance and accommodating individual needs, you can appeal to a wider range of candidates.

· Competitive compensation and benefits: Review your compensation packages to ensure they are competitive within your industry and region. Conduct market research to understand salary trends and consider offering additional perks, such as comprehensive health insurance, retirement plans, paid time off, or professional development opportunities. Providing attractive benefits can make your organization more appealing to job seekers. OnCall can help you design these programs to make you an attractive employer in your market.

· Enhance the candidate experience: A positive candidate experience can differentiate your organization from others. Streamline your application and interview processes, communicate promptly with candidates, provide clear job descriptions, and offer feedback on application status. Treating candidates with respect and professionalism, regardless of the hiring outcome, can positively impact your employer brand. We find this of particular importance in the aesthetics market as qualified professional are in high demand and are very sensitive to finding a respectful work environment.

· Emphasize company culture and values: Highlight your company's unique culture and values throughout the recruitment process. Showcase your mission, vision, and employee testimonials on your website and social media platforms. Candidates are often looking for a sense of purpose and alignment with their personal values, so showcasing a strong company culture can attract like-minded individuals.

· Employee referrals: Implement an employee referral program to tap into your employees' networks and encourage them to recommend qualified candidates. Employees are often motivated to refer individuals who they believe will contribute positively to the organization and its culture.

· Retention strategies: Once you've hired talented employees, it's essential to focus on retention. Offer ongoing opportunities for growth and development, provide opportunities to attend conferences, give regular feedback and recognition, and create a positive work environment that fosters teamwork and employee engagement. Retaining your top talent reduces the need for continuous hiring and helps build a stable workforce and in an environment where the average employee tenure is 2 years, retention is essential.

Remember, in a tight labor market, it's crucial to be proactive and agile in your recruitment strategies. By thinking laterally and exploring new approaches, you can attract and retain top talent even in challenging times.

So how do you “Think Laterally” to find more candidates?

The goal is to expand the talent pool to include candidates who possess the required skill set but may not have the specific job title you desire as a highly effective strategy in a tight labor market. Here are some approaches to consider:

· Focus on transferable skills: Look beyond job titles and focus on the specific skills and qualifications needed for the role. Identify the core competencies and expertise required and assess whether candidates possess those skills, even if they come from a different industry or have a different job title. For example, if you're seeking a candidate with strong project management skills, someone who has led cross-functional teams or coordinated complex initiatives in a different field could be a valuable asset. At OnCall, we have found some of the best hires for managers, sales or customer facing service staff come from the hospitality and luxury product markets. Their skills and comfort level with wealthy and demanding clients can be extremely helpful in upping your entire organization’s game.

· Reframe job descriptions: Instead of rigidly adhering to specific job titles, redefine your job descriptions to emphasize the skills and qualifications you are seeking. Highlight the key responsibilities, desired expertise, and outcomes of the role rather than being overly fixated on specific job titles. This can attract a broader range of candidates who possess the necessary skills but may not have held the exact position you had in mind.

· Employ skill-based assessments: Consider incorporating skill-based assessments or tests as part of your recruitment process. These assessments can help evaluate candidates' abilities and aptitude for the specific skills required for the role. By focusing on skills rather than job titles, you can objectively assess candidates and identify those who have the potential to excel in the position.

· Look for industry-adjacent candidates: Explore candidates who come from related industries or sectors that share similarities with your organization's field. These individuals may possess valuable skills and insights that can be easily transferred to your industry. For example, someone with marketing experience in the retail sector may have transferrable skills and customer insights that can be applied to the hospitality industry.

Expanding the talent pool beyond strict job titles can significantly widen your candidate pool and increase your chances of finding exceptional talent. By focusing on skills, qualifications, and potential, you can discover candidates who have the aptitude to excel in the role, even if their job titles don't perfectly align with your initial expectations.

How can a recruiter help you do this?

Recruiters play a crucial role in helping employers expand the talent pool to include candidates who may not have the exact job title but possess the necessary skills. Here are some ways recruiters can assist in this process:

· Understanding the role requirements: Recruiters should thoroughly understand the specific skills, qualifications, and outcomes needed for the role. By closely collaborating with hiring managers and understanding the core competencies required, recruiters can identify candidates with transferable skills and aptitude.

· Skill-based sourcing: Recruiters can leverage various sourcing techniques to identify candidates with the desired skills. This includes searching through resume databases, utilizing professional networking platforms like LinkedIn, attending industry-specific events, and building relationships with industry professionals. Recruiters can employ advanced search strategies to target candidates with specific skills and competencies, irrespective of their job titles.

· Redefining job descriptions: Recruiters can work with hiring managers to reframe job descriptions and focus on the core skills and responsibilities rather than strict job titles. By accurately conveying the required expertise and outcomes of the role, recruiters can attract candidates who possess the necessary skills but may have different job titles.

· Evaluating transferable skills: Recruiters can assess candidates' transferable skills by closely examining their previous experience, achievements, and responsibilities. By digging deeper into candidates' backgrounds and understanding the contexts in which they applied their skills, recruiters can identify how those skills can be relevant and applicable to the desired role.

· Providing training and development insights: Recruiters can offer valuable insights to hiring managers regarding the potential for training and development opportunities. If a candidate possesses most of the required skills but lacks some specific expertise, recruiters can facilitate discussions on the feasibility of providing training or mentorship to bridge the gaps.

· Networking and industry connections: Recruiters often have extensive networks and connections within their respective industries. They can tap into these networks to identify potential candidates with the desired skills. Recruiters can attend industry events, participate in online communities, and establish relationships with professionals to expand the talent pool and uncover hidden talent.

· Educating hiring managers: Recruiters can educate hiring managers about the benefits of considering candidates with transferable skills. By providing data, case studies, and success stories, recruiters can demonstrate the value of this approach and help hiring managers become more open to candidates who may not have the exact job title but possess the requisite skills.

Recruiters play a critical role in bridging the gap between employers and candidates. By actively searching for talent, employing strategic sourcing methods, and facilitating open-mindedness among hiring managers, recruiters can help organizations successfully expand their talent pool and identify candidates who bring valuable skills and potential to the table.


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